Personal styling service DROBE announced on November 30 that it has raised 1.06 billion yen in a Series B round. This round was led by Japan Post Capital and Femto Partners, with participation from Mitsubishi UFJ Capital, Mitsui Sumitomo Insurance Capital, and AG Capital. This follows a Series A round in June 2021. Femto Partners is participating in this follow-on to the Series A round.
DROBE was founded in April 2019 by Isetan Mitsukoshi Holdings, Boston Consulting Group (BCG), and BCG Digital Ventures through a joint project, launching their flagship service in September 2019 with over 50,000 members. It was spun off as an MBO (buyout by the current management team) during the Series A round in June 2021.
DROBE is a service in which AI and professional stylists collaborate to select clothes and deliver them to your home. DROBE intends to use the funds raised to establish a "personal commerce" market with various apparel companies, including the development of B2B services.