Naruto City in Tokushima Prefecture has introduced a new certification system called ‘Naru-Sta’ to attract startups from outside the prefecture and encourage them to settle in the area. Companies that receive official certification from the city receive support such as subsidies for co-working spaces, as well as opportunities to expand their social credibility and network. There are three stages of support for entrepreneurship; “giving birth,” “raising,” and “establishing”—as well as an online platform called Naruto Connect”.

Moon Japan, established in February 2024, became the first company to receive certification after participating in the program’s ‘Naruto Boot Camp.’

‍