On the 19th of January, Nikkei held the Tohoku regional pitch tournament, NIKKEI THE PITCH Growth (co-hosted by Kahoku Shimpo), in Sendai City. A range of business ideas were presented, including space development businesses, sustainable agriculture using beetles, drug testing using iPS cells, early detection tests for cancer, and nursing support equipment.

The entrepreneurs taking part did so under the aim of solving issues unique to the  Tohoku region. Their visions for sustainable industry and regional revitalization were met with praise from the judging panel and attending representatives of the local government alike.

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