Niigata Prefecture held a matching event with the aim of fostering digital transformation (DX) companies within the prefecture. Six DX companies from Niigata met with twelve companies from around Japan, with each company selecting a partner to help them build their DX strategy. The participants formulated bespoke DX strategies through lectures and workshops with their ‘client’ companies, and on the day of the event presented their strategies in 10-minute pitches in preparation for the full debriefing session in February 2025.

Toshiya Kawashima, Director of the Niigata Prefecture Start-up and Innovation Promotion Division, stated that “it is difficult to achieve DX on your own, so it is important to cooperate with a variety of support organizations within and outside the prefecture.” This initiative is expected to have a ripple effect on companies in the region and in the same industry, and aims to expand DX horizontally.