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Chinese e-commerce platform Temu lands in Japan

#Market Insight

Temu, a budget cross-border e-commerce platform operating under the umbrella of China's Pinduoduo, has opened operations in Japan.

In the just one year since its launch, the platform has expanded its operations into 18 countries including the United States, Canada, the United Kingdom, Germany, and Australia. Remarkably, it also secured the top spot in the U.S. shopping app rankings, outperforming giants like Amazon.

Temu credits its rapid growth to its low-price strategy.

Source : https://36kr.jp/240554/

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