The sake industry is in a difficult situation, bound by regulations and tradition. However, since 2021, new movements that pursue innovation have accelerated, and signs of improvement have begun to appear.

We spoke to President Koichi Fujita, who has taken over the world-famous Fugetsudo Japanese sweets shop in Hitachi City, Ibaraki Prefecture. He discusses the reasons for inheriting the business from the parents, the challenges he has faced and the potentials for overseas markets.

Agriculture has been a big part in Japan’s economy since ancient times. Agriculture in Japan will have a bright future and is preparing Japan to move into Society 5.0.

Hakko (fermentation) has been one of the most popular ways of preserving food in Japan since ancient times. Today, startups are using the power and technique of fermentation to provide solutions for a sustainable future.